News & Events
Durapak Launch
The P-ACE Protocol
In January 2026, Durapak Agri launched a proactive, science-led system designed to support cattle throughout their lifetime. We call itthe P-ACE Protocol — Pro-Actively Controlled Environments.
PACE is about prevention rather than reaction. Instead of managing problems after they appear, it focuses on creating conditions where animals can thrive naturally. The protocol is built on three practical pillars: Housing, Hardware, and Hygiene.
Durapak Agri Unveils A Refreshed Brand Identity
In February 2025, Durapak Agri unveiled a refreshed brand identity under the tagline "Long-life solutions for long-life cows", emphasizing its core mission of delivering high-quality, long-lasting solutions that enhance animal welfare, productivity and longevity. With a reinforced commitment to product excellence and farmer-focused service, Durapak Agri is poised for a strong future, ensuring that farmers across Ireland, the UK, and beyond have access to the best solutions for their livestock.
Jamie Hayes appointed as Durapak's General manager
To lead this new chapter, Jamie Hayes was appointed as General Manager of Durapak Agri in January 2025. With extensive experience in agricultural product management and business growth, Jamie will drive the brand’s expansion, ensuring that farmers continue to receive the reliability and performance they expect from Durapak products.
Creva International Expands with Durapak Agri Acquisition
In 2023, Creva International took a significant step forward in its commitment to agricultural innovation with the acquisition of Durapak Agri. This strategic move strengthens Creva’s position in the market by integrating Durapak’s high-quality product range with Creva’s expertise in delivering value-driven solutions to farmers and agribusinesses.
