🎙️ Episode #1 | Talk Cow, Not Bull | Belgium Farm Visit & Jamie’s Story

🇧🇪 A Belgian Farm Visit with Jamie from Durapak

Talk Cow, Not Bull – Episode 1 Recap - Watch it here

For the very first episode of Talk Cow, Not Bull, we kicked things off in Belgium with a visit to a top-class dairy farm nestled between the North and Brussels. With 350 cows, four Lely robots, and a pristine setup, this farm had plenty to admire—but also a few lessons to learn.

Joining Noel on the trip was Jamie, General Manager of Durapak, one of Creva International’s growing family of agri-focused brands. Together, they explored everything from animal health and infrastructure to tractors, tech, and the future of farming.

🚜 From Rebel County to the Frontlines of Agri Innovation

Hailing from Cork and raised on a mixed farming background, Jamie brings deep personal experience to his role. Before taking the reins at Durapak, he worked with AHV, where he developed a strong belief in proactive animal health—an approach that aligns perfectly with Creva’s mission.

“If we don’t have the solution, we’ll recommend someone who does. It’s about being of service first.”

🐄 Real Talk with Real Farmers

Whether it's walking through calving sheds or chatting about GPS-guided fertiliser spreaders, Jamie’s conversations on farms are never just about sales—they're about solving problems. He spoke passionately about the importance of connecting with farmers at ground level, sharing knowledge, and building trust.

His favourite breed? A Charolais x Simmental for beef, and a sturdy Irish Holstein for dairy. His go-to tractor? A Fendt—though he grew up in a New Holland household!

🔮 Eyes on the Future

The episode also looked ahead to what's coming—from slat-friendly rubber matting to expansion across Europe. Jamie and Noel reflected on technology’s role in modern agriculture, including a bold prediction that humanoid robotics and autonomous tractors may be part of everyday life on Irish farms in the not-too-distant future.

“We’re not just here to sell—we’re here to create value and help farmers stay ahead.”

As the pair wrapped up their whirlwind Belgian tour at Brussels Airport, one thing was clear: Talk Cow, Not Bull is here to spotlight real stories, real solutions, and real people who care about the future of farming.

💬 Want to connect with Jamie or learn more about Durapak and Creva?