🎙️ Talk Cow, Not Bull: Creva’s Journey — Farming Roots, Durapak, and A-Frame Homes for Rural Ireland

Live from the Tullamore Show, Noel and Ronan dig into Creva’s farmer-first DNA, the Durapak story, why comfort products must pay back on farm, and how an Avrame agency deal could unlock real housing solutions for rural families and ag workers.


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Ireland’s ag sector runs on relationships, reliability, and results. In this live conversation from the Tullamore Show, Creva Company Director Noel and Business Development lead Ronan share how a farmer-led mindset shapes everything—from calf and cow comfort to solving housing bottlenecks on and off the farm.

From long-time customer to brand owner: Durapak

  • Ronan recalls finding a 2007 rubber invoice to his dad—proof that quality gear lasts when it’s built right.
  • Why Durapak works: durability, comfort, ROI. Farmers see and feel the difference in-hand and in the shed.
  • Zero-drama installs, no comebacks—just steady performance.

Farmer-first DNA

  • Ronan farms sucklers and sheep, organic, and dry stock—so comfort, grassland management, and simple, workable solutions matter.
  • The team’s goal: premium products at honest value, delivered as directly as possible through trusted distributors.

International partnerships that add value

  • Creva works as an agent/facilitator, matching brands to the right distributors in Ireland, the UK, North America and beyond.
  • Example: supporting Urban (automatic feeders) into a win–win partnership with O’Donovan Engineering—combining feed tech with top-tier shed design and metalwork.
  • In North America, collaborations showcase systems like 4GS-style sand-on-mattress solutions that blend comfort and manageability at scale.

Tech & better decisions on farm

  • Genotyping, herd management tools, calving cameras, and health boluses are raising efficiency.
  • Smart forms and software in Creva are speeding enquiries, service, and delivery across regions.

Avrame: practical housing for rural Ireland

  • Creva signed an agency agreement with Avrame (A-frame timber homes) to help tackle rural housing: staff accommodation, family transitions, and farm succession.
  • Model: dropship direct to site; Creva facilitates, with access to an assembly team.
  • Use cases: parents downsizing to an Avrame while the next generation moves into the main house; affordable staff housing; compact rural living.

“If we help our distributor teams act more like consultants, the cow and the calf win—and so does the farm.”

What’s next

  • New Creva offices on the farm.
  • Avrame unit on show at the Ploughing.
  • Continued focus on solutions that pay back in comfort, time, and cashflow.
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